James Cracknell launches online cycle helmet appeal
22/7/2011
James Cracknell has launched an online campaign to encourage cyclists to wear helmets. James sustained a brain injury last year when he was hit by a passing lorry whilst cycling across the USA. His helmet saved his life.
20th July 2011 marked the first anniversary of the accident that changed his life. To mark this milestone, James has created a film appeal to encourage cyclists to wear helmets.
This powerful, short film will hopefully convince many cyclists to protect themselves. The film is being promoted as a viral campaign, meaning it is being shared and communicated via online channels such as Facebook, YouTube and Twitter. PotterRees is supporting this campaign by hosting the film on our website.
We encourage you to share it with your own contacts to ensure as many people as possible receive this important message.
